HISTORY
HISTORY
Learn about our history
"WHEN THE ROOTS ARE DEEP, THERE'S NO REASON TO FEAR THE WIND."
DENYS FINCH HATTON WAS THE ARCHETYPE OF THE BRAVE ADVENTURER. A MAN WHOSE FREEDOM WAS HIS HIGHEST MAXIM AND BY WHICH HE DIRECTED HIS LIFE.
BUT WHO WAS FINCH HATTON AND WHY DOES HE SERVE AS THE NAMESAKE FOR A FASHION BRAND?
DENYS FINCH BORN IN ENGLAND ON APRIL 24, 1887, HATTON GREW UP AS THE SECOND SON OF AN EARL IN PRIVILEGED CIRCUMSTANCES. AFTER HIS EDUCATION AT ETON COLLEGE, HE ATTENDED BRASENOSE COLLEGE IN OXFORD, WHERE HE GRADUATED IN 1910.
ADVENTURE IN AFRICA - IN 1911 FINCH HATTON TRAVELLED TO BRITISH EAST AFRICA, TODAY’S KENYA AND WAS IMMEDIATELY TAKEN BY THE BEAUTY AND WILDNESS. HE DECIDED TO STAY THERE AND QUICKLY MADE A NAME FOR HIMSELF AS A SUCCESSFUL BIG GAME HUNTER AND SAFARI GUIDE. HIS SERVICES WERE USED BY MANY PROMINENT AND WEALTHY TOURISTS, INCLUDING EDWARD, PRINCE OF WALES, LATER KING EDWARD VIII.
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DENYS FINCH HATTON LEARNED THE AUTHOR KAREN BLIXEN BLIXEN RAN A COFFEE PLANTATION AT THE FOOT OF THE NGONG MOUNTAINS. THEY BEGAN AN INTENSE AND PASSIONATE RELATIONSHIP THAT LASTED UNTIL HIS DEATH IN 1931 AND WAS DOCUMENTED IN THEIR WORLD FAMOUS BOOK "OUT OF AFRICA". LATER THE STORY WAS SUCCESSFULLY FILMED AND WAS RELEASED WORLDWIDE IN 1985.
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AT THIS TIME ROGER BRANDTS WAS IN SOUTH AFRICA. SIMILAR TO FINCH HATTON HE WAS ALSO FASCINATED BY THE BEAUTY OF THE CONTINENT AND BY THE LIFE OF THE BRITISH ADVENTURER WHO HE GOT TO KNOW THROUGH THE BOOK AND FILM. BOTH HIS OWN JOURNEY IN AFRICA AND THE FILM WOULD NOT LET GO OF HIM HIS WHOLE LIFE ...
"WHEN I DID A 6-MONTH INTERNSHIP IN SOUTH AFRICA IN THE MID-1980S TO PREPARE FOR MY STUDIES OF TEXTILE TECHNOLOGY AND THE FILM "OUT OF AFRICA" CAME TO THE CINEMAS DURING THIS TIME, I WAS CAPTIVATED. NOT ONLY FROM THIS WONDERFUL CONTINENT, BUT ALSO FROM THE PERSON DENYS FINCH HATTON, PLAYED IN THE FILM BY ROBERT REDFORD. A GREAT MAN WHO TOOK HIS LIBERTIES AND LOVED THE NATURE AND WILDNESS OF AFRICA." - ROGER BRANDTS
FROM THE STORY TO THE BRAND FROM A FAMILY OF TEXTILE MAKERS ROGER BRANDT’S LOVE FOR FABRICS HAS BEEN PRACTICALLY WITH HIM SINCE THE CRADLE. ALTHOUGH HE ORIGINALLY PLANNED TO FOLLOW THE SAME PATH LIKE DENYS FINCH HATTON HE DECIDED TO EMBARK ON AN ADVENTURE AND FOUNDED HIS OWN FASHION LABEL IN 1988. THE NAME WAS QUICKLY FOUND: FYNCH-HATTON. AS A TRIBUTE TO DENYS FINCH HATTON, WHO IMPRESSED HIM WITH HIS INDEPENDENCE, SENSE OF ADVENTURE AND LOVE OF FREEDOM.
